Extensive publicity and promotion at GCC Power 2008 Conference and Exhibition

Marketing and Public Relations Support

A stand is not all you get! Exhibitors will benefit from a comprehensive publicity campaign designed to maximize the business opportunities offered by the exhibition and the conference. The event will be promoted extensively across the region to trade buyers and potential customers from Saudi Arabia, Kuwait, Qatar, UAE, Bahrain, Oman and other regional states. The advertising and promotion campaign will ensure the attendance of the key players and a high quality visitor profile. The mix will encompass:

• Promotions in Trade Magazines, Newspapers and Newsletters
The important trade magazines in the region are participants and supporters of this major event. They will carry a wide range of coverage, including: editorial features, show previews and reviews, product highlights and news about the conference attendees and the exhibitors.

• Direct mail and VIP invitations
A professionally designed direct mail campaign will be addressed to the region's key decision-makers including distributors and traders, engineers, architects, specifiers, contractors, government officials and project managers. Personal VIP invitations will be a major area of focus of the promotion program.

• Public Relations
A PR team will be dedicated to maintaining close relations with the media, and will issue regular press releases and ensure enough TV, radio and press coverage throughout the region.

• Press conferences and events program
The Organizers will hold press conferences throughout the region to promote the show and will upon request arrange meetings and press conference to further promote participating companies and their products at the show.